PRESS RELEASE: Monday18th June 2012

How to grow a global brand

Winning the UKTI Export for growth award demonstrates to our customers, the NHS and Global partners that we have considerable expertise in developing and importantly commercialising innovative medical technologies.

Last November UK Trade and Investment (UKTI) challenged Britain’s small businesses to come up with the most workable new export idea ready to become a successful international opportunity. Exporting for growth, with support from HSBC and PricewaterhouseCoopers has produced 10 regional winners, who each receive a valuable package of prizes.

At HSBC Canary Wharf headquarters, they were addressed by economic banking experts and guest speakers about the challenges they face. Andrew Cave was there to report on their products and export success.

ViVO Smart Medical Devices in Nottingham has developed the Pupiloscope™. It checks the eyes of people with head injuries to identify those at risk from brain damage. David Wright managing director says the market is enormous, as millions of people a year visit UK hospitals with head injuries. The global annual cost to healthcare is estimated at $4.6bn (£3bn)

Success story – David Wright Founder of ViVO Smart Medical Devices with the Pupiloscope™